hwasan coffee

As part of the commercial development of Hwasanjung (Korean fine dining, which we rebranded) we were commissioned to make a brand of coffee produced in Guatemala aimed at the Korean market, which has a specialized and very demanding coffee culture.

For the development of this packaging system, we created a set of stickers made up of an informative one and other smaller ones that complement the personality of the brand and that due to the manual nature of the packaging process, it is recommended to place them in different places of the packaging, giving a personal and unique sense to each type of coffee and to each purchase.

This graphic is a syncretism between the Hwasanjung branding and the popular Korean imagery, giving a new experience to both the Guatemalan and the Korean consumer, from the moment of purchase, to the moment in which they will taste their delicious cup of coffee.